AXIS & CONCRETE PARTNER TO OPEN 3D STEREOSCOPIC SUITE
Axis provides a wide variety of camera systems for rental, including
Silicon Imaging's SI-2K camera. Axis also provides post facilities at
Shepperton Studios. Concrete (www.concretepost.co.uk) provides offline
editing, online, visual effects, graphic design, CGI, color grading and
surround audio post production from its Soho facility.
The DI suite is based around a Stereoscopic Pablo, Quantel’s realtime
4K grading system. Dual projectors with polarising filters allow the
suite to display stereoscopic 3D material and manipulate it in
realtime.
The stereoscopic 3D format is beginning to see real commercial
viability. The recent 3D release of Beowulf earned a gross profit of
three times more than theatres showing the same film in 2D. Current 3D
features in production include Shrek 4, Hobbit, Toy Story 3 and James
Cameron's Avatar. Disney has also been taking advantage of the
digital 3D format recently with releases such as Chicken Little and
Meet the Robinsons. The Hannah Montana film was one of the first to be
digitally shot in 3D and distributed.
“Our alliance with Concrete means that we can provide the expertise and
equipment to shoot 3D material using a variety of camera systems, as
well as continue with that support seamlessly through the entire post
production process,” explains Axis managing director Paul Carter. “This
provides our clients with unrivalled full project support from script
to screen.”