The spot starts off with an animated gift box that's shaped
like the iconic Sirius dog. The package unwraps and the Sportster is revealed.
As the spot runs, the digital name tag on the present changes to reflect the family members it can be
given to. The program selection shows that there is something for everyone. All
the while, the Sirius dog playfully scampers as voiceover details a purchase
incentive.
Autodesk Maya was used to create the animated gift box, bows
and Sirius's dog and radio. The Radio Shack wrapping paper even includes the
company's line: "Do Stuff."
Thornberg & Forester (www.thornbergandforester.com)
credits include creative director Scott Matz, executive producer Elizabeth
Kiehner, 3D animators Christian Day, Nicholas Johnnides, Taryn McLaughlin, and
3D modeler Cavin Thuring.
The "Jingle Bells" track was arranged by Peter Ducharme at
Music for Picture in NYC. Mike Secher at Soundtrack in Boston handled the mix.