The boutique worked with VH1 on the last year's 2006 Super
Bowl Bash, and was challenged with building on the visual identity the team had
already established. The goal was to fuse the three mega brands - Pepsi, VH1
and the NFL - over a backdrop of Miami and to deliver creative that would work
both on-air and in printed materials. The team ultimately produced a show
package that integrated each of the brands.
The package was created from 2D and 3D elements, along with
shot footage. The show's open begins with an amp cord emerging from the
coastline and traveling through a CG backdrop of Miami, past sunbathers and a
convertible traveling on the freeway. The cord makes its way through the center
of the Atlantis building and into Dolphin Stadium, continuing its journey along
seats that that have been transformed into moving piano keys. The cord then
plugs into the PA, where an announcer can be heard introducing the special
event.
The Bombastic team created a hybrid version of Miami around
the outline of a guitar. The team
used Adobe Photoshop and then added depth with Autodesk Maya 3D software. The Mental Ray renderer was used to
achieve atmospheric effects, the large 3D model of Miami, and the detailed
textures in the design.