Spark delivered the image spot along with a complete toolkit that will allow Astral Media to update the promo each month. The studio had collaborated with Astral Media on the re-launch of Mpix and the launch of Mescape when the company created complimentary identities for the two premium channels. For this project, Spark expanded upon the look and feel of the original Mpix campaign by adding movie characters, such as a vampire, a boxer and a pirate.
The solution involved an HD greenscreen shoot with compositing handled in After Effects 7.0. Photoshop CS and Illustrator CS, running on a dual 1.8GHz Mac G5 were also used, as was Knoll Light Factory and Trapcode 3D Stroke plug-ins. The piece was edited in an Avid system.
Credits for Spark include creative director/designer Elaine Cantwell, executive producer Patty Kiley, producer Toby Keil, and After Effects/editor Miles Kinghorn.
Music was provided by Eggchair Music.