In years past, IQ has taken place in Rome, London, Shanghai,
Rio de Janeiro and Paris. This was the first time members came together on the
East Coast.
The event included numerous speakers and panel discussions
from members of the film, television, advertising, documentary and academe
segments. Dr. Michael B. Goodman, director of the Corporate Communication
Institute at Fairleigh Dickinson University, and professor of corporate
communication at Baruch College, presented the keynote and shared his insight
into the ten principles necessary for running a successful business in the
global marketplace.
Speakers also included entertainment attorney John Sloss,
CEO of "virtual studio" Cinetic Media, who offered insights on helping
independent filmmakers find financing and distribution. Bud Mayo, CEO of
AccessIT, a developer of digital cinema technology, revealed how digital
screening technologies are changing both the way cinemas receive content and
the type of content they show.
A panel of ad industry execs discussed the importance of
content ownership, international alliances and licensing agreements to the
survival of companies involved in the production of advertising. The producers
of Mad Hot Ballroom, Super Size Me and 51
Birch Street offered their views on why
documentaries have suddenly become big box office attractions.
According to Tribe Pictures managing director Dennis Gelbaum
the conference theme, "Show Me the Money," was right on target. "Our members
are among the most innovative thinkers in the field," says Gelbaum. "The
challenge all these companies face in an economy of shrinking budgets is to see
where clients are spending their money and to find creative ways and new models
in which to partner and/or, lead them."