WATCH THE VIDEO
The graphics for the show incorporate photoreal 3D animation
that helps propel the :15 open. The open starts with a picturesque shot of
Colorado's Rocky Mountains, the location of this year's Dream Home. A camera
quickly flies over the terrain as a 3D animated snowboarder jumps across the
screen. The camera then pulls back and flies through a forest of 3D trees. As viewers
come out of the foliage, they can see a stylish A-frame home being built
seemingly out of ice. As the camera continues to pull back, it's revealed that
the shape is not of a house but rather of the 'A' in the show's logo.
In addition to designing the show open/packaging, Nailgun also
created the show's logo which will be used in broadcast, print and online
applications
Studio credits include creative director Michael Waldron,
director of animation + editorial Erik van der Wilden, managing
director/producer Elena Olivares, designer Lisa Eunhae Kim, animator Chris
Harmon, and 3D animators Santiago Castaño, Roger Hom, Hyunmi Kim and Jackie
Liao.