IMAGINARY FORCES DESIGNS '23' TITLES
February 23, 2007

IMAGINARY FORCES DESIGNS '23' TITLES

Carrey's Walter Sparrow character becomes fixated with a book that appears to be based on his life, but ends with a murder that has yet to happen in reality.

IF art director Michelle Dougherty led the design effort for the titles, which, over and over, show the number's connection with world evil. The sequence uses erratic typewriter movements, seeping blood and ink blotches to illustrate the twisted connection.

Michelle Dougherty and the IF artists worked closely with Schumacher and executive producer Eli Rouchburg to finesse the aesthetic and graphical representations in the main titles.

"We wanted to communicate the torment of Jim Carrey's character," explains Dougherty. "The titles are designed to be unsettling. The raw graphics and typography, along with the orchestrated moves in the edit, capture the suspenseful tone underlying the entire film."

The IF team included designer Rob Bolick; designer/animator Juan Monasterio; animators Sean Koriakin, Magnus Hierta and Andrew Hoevler; editor Danielle White; and Flame artist Rod Basham.

The project was executed using Adobe Photoshop CS, Illustrator CS and After Effects 6.5, along with Discreet Inferno 9.5.1 and Avid Media Composer 11.8.