“Los Angeles has a large pool of musical talent, but it has
been pretty thoroughly mined for ad work,” notes Howling Music principal David
Grow (pictured). “Nashville, by contrast, is filled with amazing artists and players, a
pool of talent roughly twice the size of LA’s, yet, they have been remarkably
under-utilized for ad music and that creates a great opportunity for our
clients.”
The production offices for Howling Music Nashville include
two fully equipped recording studios. The company will maintain a small local
staff while Grow and fellow staff composers Nick Brown, Jorgen Carlsson and
Peter Slantsker move between the company’s LA headquarters and the new office
as required.
Recent Nashville projects for the company have included spots for the American
Medical Association from Chicago’s Lou Beres and Associates. And Grow notes
that Howling Music will soon open a third office in Dublin, Ireland, in order
to tap into the wealth of artists from the UK and other countries in Europe.