To resonate with the new channel’s target audience, the music needed to be
contemporary and upbeat, while maintaining key business sensibilities. The
Stephen Arnold Music team incorporated a live, indie band style with a blend of
electric guitars, live bass and drums. The resulting signature was built around
arrangements for key FBN day parts, including AM, Daytime, Happy Hour and
Evening. It also can be used for more serious news.
“This was a fun, but challenging project as we had to deliver many elements
literally days before the launch,” notes Arnold. "We also had to create a
real balance, with music edgy enough to resonate with a younger demo while not
alienating older viewers.”
Arnold wrote and programmed the themes in his Santa Fe studio. Once the
animation and graphics were finished, he then scored the music to picture, and
the final live instrument recording was completed at Stephen Arnold Music’s
Dallas headquarters. The project was produced by creative directors Chad Cook
and Clay Lorance, and recorded and mixed by sound engineer Paul West, with post
production and sound design by producer Jesus Garcia.