Regarded as one of the best communicators in modern history
and global politics, President Clinton's ability to engage his audience and
create an emotional connection between the listener and the issue is a talent
coveted by today's marketers in electronic media. His understanding of the
changing media landscape and his ability to construct a message in a way that
fully utilizes the medium delivering it is also of great interest and
importance to the Promax/BDA membership.
"We are pleased and honored by the opportunity to host President Bill Clinton
as our keynote speaker this year," says Promax/BDA chairman Michael Benson, ABC
Entertainment's executive VP, marketing. "Our membership will certainly benefit
from President Clinton's experience and wisdom as a prominent world leader and
respected statesman as well as from his efforts inspiring humanitarianism
around the globe," said Benson in making the announcement. "As an organization
dedicated to furthering the roles of our members as the world's foremost television
marketers, what better example to provide to them than this global communicator
whose vision and accomplishments, both during his presidency and beyond, have
touched billions."
Promax/BDA will hold its 52nd annual North American conference June 12 - 14 in
New York. Additional speakers and the full Promax/BDA North American Conference
agenda will be announced in the coming weeks.