The Tesco Milk commercial was
created in a single weekend and features the two on an idyllic country camping
trip.
In an effort to prove he is a competent outdoorsman, Clunes
sets off, pail in hand, to find a cow to milk for a refreshing breakfast
beverage. He then opts for an easier alternative – fresh Local Choice milk from
regional farms via Tesco. He returns, triumphant, stating, “You can’t beat milk
straight from a Cornish cow!” “Delicious,” Ripley agrees. “Especially how it
comes out so delightfully chilled.”
The Cut + Run team (www.cutandrun.tv)
linked a MiniDV clamshell unit directly to the 35mm camera, capturing footage
and imported it into an Avid laptop to create a rough edit. Notes were taken
based on the slate order to compensate for the lack of timecode for telecine.
They later went back to the Avid with the graded film rushes to produce
timecode for the finish, which was delivered for a national launch the
following Saturday.