And while the spot was commissioned by a major automaker, it
is devoid of any vehicles. Instead, the wind serves as the method of pleasant
transportation, creating a sense of happiness to those caught up in its power.
"Living is moving," declares the Latin voiceover. "Never
stop moving" says the VO, closing the spot.
According to Fernando Rey Goyena, executive producer at BITT
Animation, the faces of the people in the spot were shot against a greenscreen.
The rest of the commercial, including backgrounds and the characters' bodies,
were all created in CG.
Twenty-five artists at BITT contributed to the project,
using NewTek LightWave for animation and Adobe Photoshop for the paint-styled
treatment. After Effects and Combustion were used for compositing.
Sound design was provided by La Pirada. Live's "Turn My
Head" was used for the soundtrack.