The initiative, which will be announced in more detail in
February, is designed to allow customers, prospects and the media to interact
more closely with the company.
"We are always evaluating the most effective ways to
build closer relationships with our customers and keep pace with the
ever-changing media market," says Graham Sharp, VP & GM of Avid's video
division. "Over the past few months, we've been collecting data from all of our
constituents, and the findings have been clear - we need to connect with users
in new ways."
While Avid will not be exhibiting at the NAB show, it is
planning to be in Las Vegas in April to meet with customers. This focus on personalized
events over trade shows is not new for Avid, as the company took a similar
approach a few years back, opting to not exhibit at the annual IBC show in
Europe.
The company has a Website set up for those interested in
receiving more details on the 2008 initiative. It can be accessed at:
www.avid.com/we-are-listening.