February 16, 2007

ACTIVISION WORKING WITH DOLBY TO DELIVER 5.1 TITLES

Dolby will help optimize Activision's North American facilities so that more titles can be delivered in Dolby Digital 5.1 surround sound.  

Activision worked closely with Dolby last year to optimize its Xbox 360 game, Call of Duty 2, for Dolby Digital 5.1. Today, many of the company's games for the PlayStation 3 and Xbox 360 feature Dolby Digital 5.1.  

"Gamers today want the realism and full emotional impact that only rich surround sound can deliver," says Activision's director of audio Adam Levenson.  "Our partnership with Dolby is an important step we are taking to bring the very best game play experiences to gamers around the world."  

"We are glad to be working so closely with a major publisher like Activision to  help the company deliver more vivid and engaging surround sound experiences to gamers," said Douglas Greenfield, Senior Director, Production Services Group, Dolby Laboratories. "In the high-definition era, games need to sound as good as they look. By optimizing its audio production facilities for Dolby Digital 5.1 surround sound, Activision can bring gamers more of the great sound they demand."