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To depict his early life in visual snapshots, Bramwell shot stills of the very Bronx locations that Klein describes in his monologues, then graphically stylized the scenes which included animated cut-out stills of the adult Klien.
"Stylistically, we gave the spot a classic feel that reflects the era of Klein's youth," Bramwell says. "The most symbolic elements of the neighborhood - his childhood apartment, the store signs, lampposts, subway stop, and park that he was beat up in - are all represented, but in a surreal, hyper-stylized version reminiscent of the comedian's boyhood years." The design and color scheme play off the show's set design with its use of warm, muted colors.
Ultrabland mixer Victor Rice created sound design for the graphic animations and mixed the finished promos. "The animation was really strong, so we tried to bring the viewer in closer to the spot with subtle touches, like the sound of the old marquee lights," says Rice.