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The spot marks a rare occurrence where the Doughboy isn't in
a live-action setting or his cool blue limbo. Instead, he is on a steep hilltop
with blowing wind and snow.
Topix animation director Livio Passera has been creating the
CGI Doughboy with the Topix team since 2001. Technical director Nguyen Tran
created the spot's blowing snow.
The studio uses Softimage|XSI V.5 to create the character
and the Final Gathering rendering algorithm to light and render him. The snow
was created using basic particle animation. Initial composites were completed
using Adobe After Effects and final renders were performed in Autodesk Flame.
Live action was shot by Arf and Company.
Topix credits include animators Tim Penner and Chris Lam,
art director Mark Cutler, senior Inferno artist Dominik Bochenski, and producer
Laurie Kerr.