WATCH THE VIDEO
All of these images are set to a techno-driven track, composed by Hanke, with vocals by Dee Clay. The commercial and the car’s journey end with actor James Spader reading: "Your life. Your car. Connected. The Acura TSX."
"The original creative direction I was given was to create a lush, energetic, modern-feeling track," explains Hanke. "I was asked to match musically this larger-than-life visual, which had been created by director Joseph Kahn. The agency creatives at RPA were also concerned about quality. They wanted this track to sound as if it was pulled right off an album. In the end, the agency liked the song so much, they asked me to create a full-length version, a single, just so they have it to listen to. I consider that a great complement to the work."
Michael Heldman of Spot Welders in Venice, CA, cut the :30 spot, which relies heavily on visual effects created by Digital Domain, also in Venice.