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The spot is a surreal take on the proverbial "climb to the top" with ladders stretching for miles into a cloudy sky. On each ladder, players from top college rivals push, shove and climb over each other in their quest to reach the top. Ladders are sabotaged, sending players tumbling back towards the Earth, while others continue on towards the top where the crystal Championship Trophy resides.
The spot, directed by Fox Sports' Robert Gottlieb and Guillermo Lecuona, was produced by Marsha Hunt Productions over three days on a bluescreen set in Burbank, CA. Tom Hok then edited it back at Fox's in-house facilities before it was sent to the team at Buf for creation of the visual effects.
"The work Buf brought to this project was amazing," says Gottlieb, "I've worked with Buf on several projects now and they just deliver at such a high level every time. I feel very fortunate to have them work with us on these projects."