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Michael Marinelli served as audio engineer and Peter Flack as online editor on the project, which was directed by Steve Chase of Reactor Films. Dream Delivery/Jessica Simpson opens with a family sitting at a table in a Pizza Hut as a waiter takes the teenage son's order. The saloon-style doors of the restaurant?s kitchen suddenly open to reveal the silhouette of a female, who turns out to be super-star Jessica Simpson.
Simpson sings a parody of "These Boots Are Made For Walkin'" and makes her way towards the boy with a Pizza Hut Cheesy Bites Pizza. The imagery slows, adding to the allure of her approach.
"One of the challenges we found while finishing these spots was maintaining Jessica's lip sync between the studio recorded track and the edited picture, which was slowed down during online to give it an over-cranked look," explains Marinelli. "Being able to slip things - both visually and audibly - to achieve the perfect blend is easy when the mix and conform rooms are next door to one another."
Pizza Hut's second spot, Dream Delivery/Miss Piggy features a group of young men eagerly anticipating Jessica Simpson. When Miss Piggy arrives instead, they're obviously disappointed.
Crew Cuts' Clayton Hemmert and Jon Daniel edited the commercials. Transfer took place at Nice Shoes in New York, with Chris Ryan and Scott Burch serving as colorists. Quiet Man in New York provided visual effects. Mary Wood of music company Frisbie in New York arranged the track.