The theatrical film centers around a guy who thinks he's finally found the perfect girlfriend, only to realize she’s overly possessive – and superhero named "G-Girl." Breaking up with her, he finds out, isn’t easy.
Jetset Studios' short film collection - "Leave Happy: The Right Way to End a Relationship" - was produced in collaboration with Upstairs Film (www.upstairsfilm.com) and is designed to serve as an instructional video, suggesting the proper technique for ending a relationship.
The entire “Be My Ex” campaign was written and produced by Jetset. After writing the content for bemyex.com and scripting the accompanying film series, Jetset creative director Russell Scott turned to Upstairs Film to execute the site's key video elements.
Upstairs’ Michael Toubassi directed the instructional videos, which have a look reminiscent of 1950's health films shown to high-school students. Tongue-in-cheek visual lessons, instructed by “Dr. Thorhamer,” illustrate classic warnings signs, relationship phases and the best methods for a smooth and swift breakup.
The series was shot in 24p using the Panasonic DVX100 camera. Toubassi also served as editor on the project, cutting the videos with Apple’s Final Cut Pro HD V.4.5 and creating the archival look in Adobe After Effects. Ben Guerrette was Flash developer and Jonathan Pulley served as assistant editor/intern.
In addition, Jetset Studios worked hand-in-hand with 20th Century Fox to create the official site for the film, www.mysuperex.com.