Gary Lister and Jeff Myers, co-creative directors at El Estudio, see huge potential in producing and developing campaigns specifically for America’s Spanish-speaking audience, which is the fastest growing minority in the US.
In addition to Spanish spots, El Estudio is also producing bilingual television spots as part of their targeted theatrical campaigns. These spots are aimed at the 24 million second-generation bilingual and bi-cultural Hispanics who normally watch channels such as MTV-S, ESPN Deportes, Mun2 and LATV.
El Estudio consists of a team of bilingual producers, editors and native Spanish-speaking writers that share an understanding of this multi-cultural demographic.