Parallel Paths

Posted By Ian Karr on April 17, 2012 07:37 am | Permalink
As I walk the floor of this year's NAB, I'm struck by what seems to be a clear fork in the production road. To the right, RED, Alexa and other "high road" cameras and workflows. To the left are the "low road" DSLRs, dominated by Canon but Nikon is coming on strong. The interesting thing is that the high and low roads seem to be following parallel paths. Sure, the DSLR option has been around for a few years, but it has way more industry cred at this year's show.

Now, more than ever, people are talking about the scale of projects...and choosing the right tools to match. Vendors making equipment for the DSLR world are careful to make sure their price points are in line with DSLR-type budgets. I'm seeing loads of sliders and camera support gear under 1K. Cool!