DETROIT – The leaders from the RingSide Creative/Cutters Studios creative collective have announced that effective immediately, the post production activities of RingSide will operate as Cutters Studios Detroit (www.cuttersstudios.com). This development is aimed at serving its clients more efficiently and increasing synergy across its creative services. In conjunction with the debut of Cutters Studios Detroit, CEOs Steve Wild and Tim McGuire have also brought in Kurt Kulas to serve as managing director.
Kulas was most recently the managing partner for international production consultancy Admaniax. His experience includes five years as director of content development for Campbell Ewald, more than 20 years with Doner, culminating in the role of director of integrated production, and another four years in a similar leadership capacity with Young & Rubicam. His client credits include 7-Eleven, British Petroleum, Cadillac, Chiquita Bananas, Chrysler, Del Taco, Detroit Zoo, Lowes, Lincoln, Mazda, Pennzoil, PNC Bank, Ralph Lauren and many others.
"Kurt has very often been our client, so naturally, he knows what makes our clients tick, what they need from us, what works and what doesn't," says Tim McGuire. "His background as a producer, executive producer and head of production will bring greater insight about our clients' needs than we have ever had here in the past."
"Across its studios, Cutters offers the ability to encompass a campaign with all the marketing components under one roof," adds Kulas. "That's something I and many others find very attractive. The fewer production partners clients need to manage their work, the more synergy that work often has." Asked about the main draw at Cutters Studios, he quickly confirmed, "It's the talent."
"As more of the Detroit Advertising community is moving back to the rejuvenated downtown area, we have seized the opportunity to provide a highly creative and functional post production space that's within easy walking distance," Steve Wild explains. "This new and improved space in Harmonie Park is something we feel will be a fantastic resource for our clients."