BOSTON — Sweet Rickey (www.sweetrickey.com) is a new production company housed beneath sister editorial company Editbar on Union Street in Boston. The company is headed by Vanessa Macedo Lonborg (pictured), who is joined by executive producers Phoebe Cole and Scott Burtnett.
Sweet Rickey has a directorial roster that includes Marc Colucci, DeMane Davis, Max Esposito, Max Gutierrez and Brett Karley. The studio is geared for work across all media platforms, be it experiential content or traditional broadcast television advertising.
“Sweet Rickey was designed to be a fresh force for inspiring work,” says Vanessa Macedo Lonborg, who is also EP of Editbar. “The mission here is equal parts creativity and open client communication — transparency to foster seamless execution from treatment through delivery.”
Central to the Sweet Rickey community are planned events and screenings to bring people together to explore creativity in various forms and expressions. “Our industry is notorious for ingenuity and artistry but we need opportunities to step outside of our daily roles and appreciate it,” she elaborates. “Our goal is to keep fires burning and spark imagination.”
Using remote collaboration technology, Sweet Rickey and Editbar studio will continue to partner with Nice Shoes for finishing, and Sound Lounge for audio services.