AUSTIN, TX — NYC’s Nice Shoes has partnered with Foundation Editorial, here, to bring the studio’s roster of colorists to Austin-area clients via Nice Shoes’ proprietary Remote Viewing technology. Foundation Editorial is a full service boutique that was founded Jason Uson (pictured) in 2012. The studio has crafted content for Nike, Walgreens, Zales and LPGA.
Nice Shoes (www.niceshoes.com) and Foundation Editorial (www.foundationedit.com) first connected on a project for non-profit A Better Chance, which Uson directed and edited. The piece was graded by Nice Shoes’ colorist Lenny Mastrandrea. After this successful collaboration, they decided to partner on a more permanent basis by installing Nice Shoes’ remote setup.
Nice Shoes’ Remote Viewing allows clients in Austin to collaborate with artists in New York in realtime. Nice Shoes engineers install a secure HD feed and a display that’s calibrated to match the monitors in New York. Clients can work with the studio’s New York-based colorists, as well as with colorists stationed at satellite offices in Chicago and Minneapolis.
“It's fantastic to be entering the Austin market with Foundation,” says Nice Shoes CEO/president, Dominic Pandolfino. “I really respect what Jason has built. The studio is in the heart of such a creative city, and he’s put together a wonderful space with first-class service.”
“Our local film and advertising community has an amazing new resource in Nice Shoes,” adds Uson. “I'm proud to offer our clients real time access to New York's premier colorists without leaving Austin, and to forge a partnership with a team that shares our vision of quality, artistry and client service."