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Red Car Dallas rebrands under new ownership

February 6, 2014
Red Car Dallas rebrands under new ownership
DALLAS — Three members of Red Car's Dallas division have purchased the company's regional office and rebranded it a Republic Editorial (www.republicedit.com). The studio’s new ownership team consists of senior editor Chris Gipson, senior editor Keith James and long-time managing director Carrie Callaway. 
 
“We’ve always had some of the hardest-working people and strongest clients in the business," Callaway says, “and now that we have true hands-on control of the direction of our company, we’ll be able to react quickly to the ever-changing needs of our clients.”
 
“Everyone is very excited to know we have an owner who’s on the ground in Dallas and committed to our long-term growth,” Gipson adds.
 
Republic Editorial’s services include five offline rooms, two Flame Premium online rooms, an audio suite, a motion graphics department and a color grading room. There are four full-time staff editors — along with Gipson and James, the roster includes Patrick Hammond and Andy McGee — as well as the full complement of editors from Red Car New York’s roster.
 

Republic's James, Callaway and Gipson.

Republic Editorial also plans to strengthen their relationship with the New York-based color grading specialist Nice Shoes to provide virtual color grading services in one of their finishing suites. To further enhance their clients' experience, Republic is in early talks with a production company to increase their turn-key capabilities and service one-stop, production-through-post projects.
 
Callaway has been with Red Car since it entered the Dallas market in 1999. A veteran of the industry, she opened Yellow Rose Editorial in 1995 and sold it four years later to Red Car founder Larry Bridges, staying on as managing director.
 
In 2004, co-owner Gipson moved to Red Car Dallas from Red Car LA. Beginning his career at Red Car in the Hollywood office in 1994, he moved up the ranks and was editing music videos and commercials by 1999. Since relocating to Dallas, he's worked on spots for AT&T, Nissan, JCPenney, Hyundai, Lowe's and Mercedes-Benz.
 
The same year Gipson joined Red Car Dallas, co-owner James came over from Charlie Uniform Tango across town. Starting out as a tape operator there in 1997, James found himself on CUT’s editorial roster three years later.  Since joining Red Car, his work includes spots for McDonalds, Pepsi, Gatorade, Nissan and Charter Communications.

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