LOS ANGELES — Entertainment creative agency mOcean (www.moceanla.com) has promoted long-time staffer Danielle LaFortune to SVP of entertainment marketing. She will oversee all creative marketing teams for both print and on-air.
LaFortune originally joined mOcean in 2008 as VP of print creative services, bringing with her both organizational and management skills, as well as clients such as Lucasfilm, Fox International and Disney Channel. Prior to mOcean, LaFortune was the VP of creative services for New Wave Entertainment for 12 years.
“My role is to act as a liaison between our creative agency and our clients,” says LaFortune. “We have to be strategic in the way we assemble our teams and how we present to the client. I’m always trying to see everything through the client’s eyes, while giving our creatives the freedom to do what they do best.”