NEW YORK — Motion design and production house UVPhactory has entered into a strategic partnership with digital creative and advertising technology company Appshaker in Europe.
Appshaker is known for its high-end immersive campaigns using augmented reality. UVPhactory (www.uvphactory.com) has a legacy in high-end motion design and experiential work. The new deal will allow UVPhactory to expand its creative and interactive pool even further. The partnership will allow both companies to operate as one, or separately, based on client needs. Apart from added capabilities, UVPhactory will now have a US global advantage, bringing top talent from the entertainment world into Appshaker’s hands.
"We met Appshaker in, of all places, Saudi Arabia," notes UVPhactory’s Scott Sindorf. "Alex Poulson of Appshaker, and Damijan Saccio, my business partner, were all invited to present our company's work to the Saudi Broadcasting Corporation. At the time, the Saudis were thinking of rebranding their networks because of imminent privatization. I was particularly wowed by Appshaker's work when they presented. I thought this is exactly what happens when you put great design into a truly immersive experience."
Out of this initial presentation, UVPhactory and Appshaker had subsequent conversations and both agreed on partnering to work together.
"Partnering with an accomplished agency like UVPhactory makes so much sense as we continue to expand our business in North America,” states Alex Paulson of AppShaker. “Having a local partner is one thing, but having a local partner with talent, ideas and most of all a commitment to creating fantastic work is entirely different. In UVPhactory, we got it all rolled into one package. What we see is a complimentary partnership that will help both Appshaker cover NYC and beyond with more vigor, but also through Appshaker's worldwide client network we can extend UVPhactory's coverage in the Middle East, Europe and beyond. We can't wait to get started."
UVPhactory was commissioned by AKQA to design motion and interactive content for a forthcoming Verizon Wireless project that promotes the Verizon brand. Appshaker is currently building systems worldwide for various brands such as Universal, Coca-Cola, BBC and Twentieth Century Fox.