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NAB 2013: Avid updates Pro Tools, offers Media Composer for $999

April 8, 2013
NAB 2013: Avid updates Pro Tools, offers Media Composer for $999
LAS VEGAS — Avid’s theme at NAB 2013 is “Avid Everywhere,” underlying its commitment to create an end-to-end, distributed media production environment. Avid Everywhere recognizes that flexible deployment options, including remote and cloud-based collaboration technology, have become critical to content creators and distributors. 

The company’s Media Composer 7 is now available at a starting price of $999. The new version features accelerated and simplified file-based workflows, including optimized HD delivery from high-res source material and automated media operations. The new release also offers Interplay Sphere for Mac support.

Avid Pro Tools 11 is the latest version of the company’s digital audio workstation, and now features high-powered audio and video engines, 64-bit architecture, expanded metering, and direct HD video workflows. Avid Fast Track Solo and Duo are two new portable audio interfaces for composing and recording high-quality audio. They come equipped with Pro Tools Express software for Mac and PC, and connect directly to the iPad, providing high-quality I/O for any iOS app.

The company has also improved its Media Management Solutions. Avid Interplay Production 3.0 is the latest version of the company’s asset management solution and both simplifies and speeds file-based workflows for post production and broadcast customers. The release offers Interplay Sphere with full Mac support.

Avid’s enhanced multi-platform content distribution solution, Interplay Pulse, delivers content to online, mobile, and social platforms everywhere, in the right form and format for each, while featuring integration with Avid’s connected newsroom solution set and unified Web client. And AirSpeed 5000 2.5 is Avid’s latest-version video server, which delivers slow motion playback for SD and HD, fast media replay, and continuous record.