Advertisement
Current Issue
November 2014
Back to Daily News

IBC 2013: Arri introduces versatile Amira camera

September 13, 2013
IBC 2013: Arri introduces versatile Amira camera
AMSTERDAM — At the IBC show, Arri (www.arri.com) introduced Amira, a new documentary-style camera that combines high image quality and affordable CFast 2.0 workflows with an ergonomic design optimized for single-operator use and extended shoulder-mounted operation. Amira is hardy enough to take anywhere and features in-camera grading, with preloaded looks based on 3D LUTs, as well as 200fps slow motion capabilities.

The new model features the same sensor and image quality as the company’s Alexa camera, recording HD 1080 or 2K pictures that are suitable for any distribution format. The camera has a dynamic range of more than 14 stops, and offers low noise levels, subtle highlight handling, natural color rendering, and nice skin tones.

Amira records Rec 709 or Log C images using ProRes LT, 422, 422HQ or 444 codecs. By recording to in-camera CFast 2.0 flash memory cards with super-quick data rates, the route into post production is made as simple as possible. CFast 2.0 is an open format, easily accessible to anyone and delivering a high price/performance ratio through quick transfer speeds, long recording times and compatibility with standard IT tools. The camera features a high resolution OLED eyepiece with a fold-away LCD monitor that displays a live image when the eyepiece is not in use. Flexible multi-channel audio options are accessed from the camera’s right side.

Preloaded 3D LUT-based looks can be applied on-set during the shoot. Alternatively, productions can custom-build their own 3D LUTs in external grading systems, load them into the camera during prep, and even modify them in-camera while filming.

Related Articles

Former Mill talents join MPC –  January 24, 2013
Zoic adds art director Casey Hupke –  December 5, 2013