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HPA to recognize Avid with special award

October 15, 2013
HPA to recognize Avid with special award
LOS ANGELES — The Hollywood Post Alliance will present Avid with the 2013 Charles S. Swartz Award for “Outstanding Contribution in the Field of Post Production.” The award will be presented at the 8th Annual HPA Awards, which is set to take place on November 7, at the Skirball Cultural Center in Los Angeles. Louis Hernandez, Jr., president and CEO of Avid, is expected to be on-hand to accept the award on behalf of the company.

The HPA Awards were designed to draw attention to the creative work being done in post production by companies and individuals.  During the upcoming event, awards will be presented in 13 craft categories, as well as special awards. The Charles S. Swartz Award is not bestowed every year, but rather only as worthy recipients are identified. 

“From its founding days to the present, Avid has not only helped to lead our industry’s transition to new, powerful digital creative tools, but has also expanded the creative image and sound post production palette in a way that has fundamentally enabled new creative abilities,” says Leon Silverman, president of the HPA. “Building on their strong heritage of innovation, it is exciting to see Avid’s ongoing dedication to our community.”

Avid’s tools and products are widely used by creative and media professionals around the world to make, distribute and monetize content. Avid led the revolution in nonlinear editing over 25 years ago, changing the way that creative projects were finished. Unveiling a prototype of their first nonlinear editing system — the Avid/I — at the 1988 NAB, within just a few years Avid’s category-defining products began to dethrone traditional film editing. The company’s products have been recognized with numerous industry and technology awards, including 2 Oscars, a Grammy, and 14 Emmys.  The company holds over 200 patents.  
 
“We are deeply honored to receive this award, and are especially proud to be recognized by the HPA, the voice of the post community,” says Hernandez. “The post production industry has always been a source of innovation and inspiration. From the beginning, Avid has had deep roots within this community and, we are dedicated to being your trusted partner long into the future.” 

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