HOLLYWOOD — CSS Studios is changing its name to Todd Soundelux (www.toddsoundelux.com). The change follows the acquisition of the CSS Studios group of companies by Florida-based Empire Investment Holdings last year.
CSS Studios is the holding company behind several notable creative post production sound brands, including Todd-AO, Soundelux, POP Sound, Modern Music, Soundelux Design Music Group and The Hollywood Edge. These individual brand names will remain unchanged.
“We deeply respect the history of these companies and want to honor their strong creative legacies by elevating the names of Todd and Soundelux, bringing them to the front and center of our business,” explains David F. Alfonso, the company’s owner. “Both Soundelux and Todd-AO are globally known brands, and we believe the name Todd Soundelux will better connect the company with the creative community and offer greater clarity as to who we are and what we do.”
The company says it will renew its focus on promoting its individually branded properties. “Our brands have deep roots in the creative business and we want to allow these businesses to proudly shine with their established identities,” notes Alfonso. “As new owners, we are already deeply engaged with the process of investing in our group of companies, including upgrading our stages to accommodate Dolby’s Atmos technology and ensuring that we are making smart choices to future-proof our technology, attract extraordinary creative talent and protect our position as a trusted partner in content security.”