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Assimilate releases free media player, Scratch Play

September 3, 2013
Assimilate releases free media player, Scratch Play
SANTA CLARA, CA — Assimilate (www.assimilateinc.com) has launched Scratch Play, a new, free, comprehensive media player. Scratch Play supports RAW footage from cinematic and DSLR cameras, formats commonly found in VFX and editorial pipelines, and those found across the Web. It also features the company’s CONstruct media management timeline, which can contain any combination of different formats, resolutions or color spaces, including REC 2020, the new 4K ultra HD color space.

Scratch Play supports RAW formats such as those from Red, Arri, Sony, Canon and other DSLRs. For editorial and FVX, the tool supports MXF, DPX, OpenEXR, and ProRes formats. And on the consumer side, QuickTime, WMV, and MP4 are also supported.

Scratch Play’s realtime ASC CDL color toolset allows media professionals to generate LUTs, CDLs or JPEG snapshots for sharing metadata or looks across projects. The release is suitable for use by DPs and DITs, who want to quickly review shots, pull stills, create looks and export CDLs or LUTs without interrupting DIT cart transcodes. 

“Our customers have told us they need a single product that can quickly and easily play any popular video and still format — from Web content to cinematic cameras, to editorial and VFX media,” explains Assimilate CEO, Jeff Edson. “Scratch Play does that. You can double-click or drag and drop an R3D or Arri RAW file and it just plays. But we didn’t stop with just a single-shot player. We added the CONstruct, the industry’s most powerful timeline, to manage multiple shots and versions; and we added world-class grading and CDL tools that anyone can use to create, manage and export looks. Scratch Play is the ultimate companion for the media professional, from DSLR shooters up to A-list Hollywood features. And best of all, Scratch Play is free. Because it should be.” 

Scratch Play is available for Mac OS, Windows and Microsoft’s Surface Pro tablets. The ad-supported version is completely free. A $5.00 version eliminates ads.