HALF MOON BAY, CA — GoPro (www.gopro.com) teamed up with Tim and Callum Macmillan of Time-Slice Films to create a new video for Rip Curl. The surf brand is using the technology to promote its Mirage Boardshort.
The Macmillans have a long history in camera array photography, and the videos are being shot using a waterproof, 48-camera array. Rip Curl surfers Owen Wright, Matt Wilkinson, Dillon Perillo and Dean Brady will all be featured in the campaign, along with surfing champion Mick Fanning.
GoPro CEO and founder Nicholas Woodman notes that the company is always looking for new ways to use their cameras. The company’s 3D Hero System, for example, allows users to combine two GoPro cameras to form a 3D camera. GoPro also offered a 35mm film Hero wrist camera, design specifically for surfing.
Tim Macmillan says they were waiting for the ideal camera technology to come along to do a video array. The resulting solution could be submerged underwater, operated by one man, and withstand the enormous waves at Cloudbreak, Fiji.
"No other camera could have enabled this shoot," notes Tim Macmillan. "What makes the GoPro Array revolutionary is shooting actual video, not still pictures arranged sequentially. Multiple cameras shooting 720p at 60 frames per second, all synched together opens up a multitude of possibilities.”
The GoPro shoots Mac and PC-compatible MP4 files using H.264 compression.
To see footage shot with the 48-camera array, CLICK HERE.