LOS ANGELES — Don Rohrer has joined Atlas Digital (www.atlasdigital.tv) as director of technical operations. He spent the past 10 years at Wexler Video, where he held many senior management positions, most recently serving as the company’s VP of sales & mobile services. Prior to Wexler, he was with 3 Point Digital, where he started as a senior support representative/ACSR and moved up to senior sales executive.
Atlas Digital is a full service editorial company offering a range of products and services, including mobile editing system rentals, workflow consultation, staffing and payroll. The company also offers in-house services such as duplication, encoding, digitizing and video and audio finishing. And, through its PilotWare division, Atlas offers tapeless, digital asset management solutions and integrated transcription services.