TVtropolis, as a concept, is a city of entertainment and
excitement, where viewers can go to see their favorite programs from the late
'80s and '90s, as well as current reality series featuring TV icons. The
channel is marked by a trademark color bar logo and the tagline: "Hit TV lives
here".
The network's iconic television hits and celebration of pop
culture called for a branding initiative that was contemporary, spirited and
comfortably familiar. Spark developed and created a comprehensive package
consisting of the logo, IDs, bumpers, promo donuts, transitions, end-tags,
sponsor billboards, backgrounds and snipes.
"With TVtropolis, we needed to carefully craft an entirely
new image that was energetic and fun but also capitalized on the familiarity
and existing connection viewers had with the network's programming," says Spark
founder and designer Elaine Cantwell.
TVtropolis is home to series such as Seinfeld, Ellen and Beverly Hills 90210, as well as to the reality hits Celebrity
Fit Club and My Fair Brady.