NEW YORK - Home NYC (www.homenyc.tv), the commercial design and production studio that was recently formed by parent company Third Eye Productions, has finished work on one of its first projects, a 10-spot redesign for Hanes. Conceived by the Martin Agency and directed by Nick Lewin, the package includes three :30 spots and seven :15 spots featuring celebrities Michael Jordan, Matthew Perry, Marisa Tomei and Damon Wayans.
The Home NYC team collaborated with editorial house Lost Planet on the talent-driven spots, all of which are set in clean white environments and make use of multiple picture windows. The spots each incorporate the light-yet-rhythmic "Look Who We've Got Our Hanes On Now" track.
Creative director/senior Flame artist Ben Orisich and senior editor Mark Tyler lead the team at Home NYC. Orisich designed the package as well as executed all the Flame work. Mark Tyler worked on beauty retouching and finishing.
Home NYC enjoys a collaborative relationship with Third Eye Productions' Post Factory NY, a feature film and broadcast post studio that occupies a converted 20,000-square-foot loft. Post Factory handles feature films, commercials, short films and documentaries.